Market Research & Feasibility
Providing detailed business plans and tangible recommendations to assist with investment decisions.
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Site inspection & analysis
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Market & trends evaluation
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Competitive analysis
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High level concept
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Demand analysis & financial forecasts
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Investment returns analysis
Concept Development
Creating a future-proof and differentiated concept that is aligned with market trends and target guest demands.
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Positioning strategy
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Unique selling points
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Target market
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Service platform
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Space planning & adjacency diagram
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Initial look & feel recommendations
Centara Grand
Operator Selection
Identifying and onboarding a hospitality management partner that matches operating and branding requirements.
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Information memorandum
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Operators target list
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Operator approaches
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Site inspections
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Bid evaluations
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Contract negotiation
Capital Raising Advisory
Finding and securing suitable investment partners who meet the project’s financing needs and share the owner’s vision.​
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Investment memorandum
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Deal structuring
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Investors target list
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Investor approaches
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Relationship management
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Term sheet negotiation
Branding & Marketing
Unlocking a project’s full potential by bringing its concept to life through a unique and differentiated identity.​
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Brand strategy & positioning
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Brand narrative & storytelling
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Naming strategy
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Visual identity & logo design
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Key messaging & communication
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Digital & social media strategy
Asset Management
Acting as a trusted partner to the owner by providing actionable recommendations to improve business performance. ​
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Owner representation
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Financial management
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Operational oversight
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Strategic planning
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Risk management
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Vendor relationship management
